What is Organic SEO And Are There Risks?
SEO has a lot of definitions, but organic SEO is mostly about getting free traffic from Google and other popular search engines on the web.
The Art Of SEO
The art of SEO is, understanding how people search for things and understanding what kind of results search engines want to – or will – display to its users.
To be a good optimizer, you have to have a good grasp on how search engines generate their natural SERP’s to satisfy users’ navigational, informational and transactional keyword queries.
In this day in age, I think we all know that everything we do may have risks and certain consequences that follow. SEO is no different, the main curve is maintaining the risks. A good search engine marketer has a good understanding of these risks. They understand the type of content search engine’s want to return in its natural SERPs.
The aim for all of this is to gain more traffic and visibility through search engines, but there are many pitfalls.
Most search engines, especially Google, have a long list of technical requirements they advise your site to meet. Technical requirements aren’t required and meeting them won’t guarantee you a top ranking. They will help you in the long run, though. Meeting technical requirements is a way to make sure your site stays penalty-free and won’t get filtered.
What NOT To Do In Website Search Optimization
There are TONS of things you should avoid when using website search engine optimization. I will be giving you the 10 most basic SEO mistakes you shouldn’t make:
- Choosing a title that has no relation to the content on the page
- Using vague or too lengthy titles that are unhelpful to readers
- Keyword stuffing
- Writing a meta description tag that has no relation to your content on your site – I will go into meta description tags later in the article
- Using a generic descriptions or filling descriptions with keywords only
- Using lengthy URL’s with unnecessary parameters and session IDs
- Letting your HTML sitemap page become out of date with broken links
- Writing sloppy text with many spelling errors
- Embedding text in images for textual content (Users may want to copy and paste the text into a search engine)
- Not using paragraph breaks, subheaders, or layouts
These silly errors will make any web page look sloppy and users won’t want to stay on it, or link it.